“We have been reviewing our sales figures for the last two years, and it looks like we have reached the saturation point with our target demographics. The suits upstairs want to see even bigger figures for the coming season, but I think we have played the sun and sand angle as far as we can take it. It is up to you to open a new demographic by this time next week,” the sales director told her team.
When the deadline arrived she once again approached a rather sheepish looking advertising staff.
“What do you have for me?” she asked.
There was some averted gazes, and a couple of whispered apologies until the black lipsticked teaboy piped in.
“Ma’am, I know I’m not actually part of the team, but I have an idea. We could go for the Goth community, and I think I know it pretty well. We could use this photo,” he said lifting it from Escobar’s desk. “Add the caption, Come to the Shadow Lands, and I think we’re onto a winner!”