There is a major online real estate company in the UK that is currently running an ad on radio which I find disturbing. In this commercial an empty nest couple are discussing the kids having left, but their rooms and childhood belongings remain in place for their eventual visits. It is then that there is a message ringtone and they shift their stance and say “after all its only a bunch of old junk.” The indication is that they just saw how much money they could make by selling their home. What makes it worse in my view is the company spokesperson then over dubs saying that said company “knows the real value of your home.”
Of your home? Of your house maybe, the harsh impersonal sale price of the bricks and mortar, but the property in and of itself is not what makes a home! Home is an intangible full of relationships, emotions, and memories. A house might be only a house, but a home is so much more.
We are bombarded by such messages. Advertising and “social influencers” strive to indoctrinate us into the lie of image. Life, however, isn’t about the number of your followers. It isn’t about sexualising our toddlers with “mini make-up” and “sexy clothes.” Yes, the stuff is for sale online, not to mention preteen pageants and the like. Films and game have gratuitous sex and violence, and television is awash with swearing – all in the name of ratings and advertising revenue.
We as a society have gotten so tied up in “what’s in it for me,” and the “bottom lines,” that we are beginning to miss the real values of life. Even our “altruistic” politicing is often reduced to the image we produce. It isn’t, if we are honest, always about social justice, but rather that WE seem to be champions of the cause. Worse still these are fluid. Global warming is eclipsed by race relations, that is eclipsed by gender politics, that is eclipsed . . . .
I am not saying that all well meaning people are just going through the motions, most probably aren’t, but when our own reputations, wealth, etc., dictate our “bottom lines” we need to pause and take stock. Just like the message in the real estate ad. Have we missed something when “home” just means a house, or justice means just making some noise about something?
These are just some things to ponder.