Talking points are defined as a topics that invite discussion or argument. These are useful in political campaigns, but also in making presentations more generally. Good talking points challenge and stretch your listeners. These topics can capture imaginations and set the stage for persuading an audience to come over to your point of view.
But how do we use them? A great starting point is to define your main message. What exactly is the issue, and why should your hearers care about it.
That established define key sub-points. Don’t bombard your listeners with hundreds of semi-significant details, but rather give three or four strategic facts to ponder and digest. Then, develop those points with significant evidence and supporting materials.
When organising your presentation use sandwiching with strongest point first and highlight it to make the most of its persuasive power. Place any weaker arguments in the middle and finish with another strong point.
Be sure to stick to the point though. Use only materials which support your case. Don’t use any arguments you can’t substantiate, or deviate from your main topic. Where possible provide specific examples that support your argument. Concrete examples are always best, though real-life anecdotes can give your talking point an emotional appeal.