“Yes Senator, I think we have found a smoking gun,” the chief researcher said.
“Yes, at first we thought that it was just some fluck of nature, mere random happenings, but now it is clear that there is a design to it.”
“A design? Surely it’s a matter of person choice – an act of free will?”
“No, sorry Senator. It is irrefutable now. What we thought was a life-style choice has been predetermined by forces far more malevolent than anyone could possibly have imagined.”
“Do you mean – ah – do you mean . . . ?”
“Yes Senator, nine out of ten dentists do prefer Brand X. It’s all down to the Illumi . . . I mean advertisers you see,” the scientist said, casting an anxious look at an icy-eyed ‘lab assistant’ than was looming in a corner.